John Rood

CEO/Founder of Proceptual.com

Building a Culture from AI Innovation

This talk reframes data management as the execution layer of AI strategy and governance as a decision-support mechanism, not just a compliance function.

Main points covered:
- Why 95% of AI implementations fail (and why 5% succeed)
- Understanding the "trough of sorrow" for AI in the organization
- The key role of training in building a culture of experimentation

John Rood is the Founder of Proceptual, where he specializes in AI governance and safety. He teaches these subjects at Michigan State University and the University of Chicago, sharing his expertise with generations of leaders. As a Certified AI Systems Auditor, John has conducted AI audit, governance, and training projects for a diverse range of organizations, from Global 50 corporations to innovative startups.